FITBUD

Project

FITBUD: Your Personal Fitness Companion

Challenge

Our team of three was tasked with conceptualizing and designing an innovative fitness app. Through user interviews and surveys, we identified key user needs: tracking dietary and fitness goals, receiving personalized insights, and fostering community connectivity. The challenge lay in creating a seamless user experience that addressed these needs while ensuring modern aesthetics and scalable functionality.

My Role

As the UX/UI Designer, I conducted user interviews, developed user personas, designed user flows, and created sketches and prototypes. Additionally, I led the redesign of the high-fidelity prototype, refining the user interface to reflect a modern, engaging aesthetic based on user feedback.

Research Objective:

To understand user habits, preferences, and pain points in managing fitness and health goals, we conducted one-on-one interviews with five participants and distributed a Google survey. The research aimed to uncover actionable insights that would inform the app’s features and user experience

Key Insights:

Frequent Exercise & Health Goals: Users wanted tools to track fitness routines and dietary goals, with an emphasis on visual progress tracking like reports or photos.

Diet Tracking & Personal Insights: Weekly diet tracking and calorie counting were key interests, with many users seeking personalized insights tailored to their goals.

Motivation & Accountability: Users highlighted the importance of features that sustain motivation, such as reminders, challenges, and goal-setting tools.

Community & Connectivity: A strong desire emerged for features that foster community engagement and integrate with fitness apps and smart devices.

Data Organization & Planning: Users expressed a need for an app that organizes data effectively and supports pre-planned workouts.

User Persona Development

Based on our research, we created a detailed user persona representing the primary target audience: a health-conscious individual seeking efficient goal tracking, community support, and actionable insights to maintain motivation and consistency.

User Flow

After synthesizing research insights and conducting competitor analysis, I developed user flows that emphasized simplicity and efficiency. These flows mapped out critical pathways, such as setting up goals, logging meals, and joining community challenges, to ensure the app met user expectations.

Sketches &

Low-Fidelity Prototypes

Sketches &

Low-Fidelity Prototypes

I began with rapid sketches and low-fidelity prototypes to quickly iterate on ideas and validate the core functionality. These prototypes prioritized ease of navigation and clarity.

User Testing &

High-Fidelity Prototypes

User Testing &

High-Fidelity Prototypes

To validate our designs, we conducted user testing on the low-fidelity prototypes. Feedback indicated preferences for:

A modern, rounded design style.
Intuitive navigation with minimal clutter.
A visually engaging color palette to enhance motivation.

Using this feedback, I collaborated with the team to finalize color schemes and design elements, creating high-fidelity prototypes that balanced functionality with aesthetic appeal.

To validate our designs, we conducted user testing on the low-fidelity prototypes. Feedback indicated preferences for:

A modern, rounded design style.
Intuitive navigation with minimal clutter.
A visually engaging color palette to enhance motivation.

Using this feedback, I collaborated with the team to finalize color schemes and design elements, creating high-fidelity prototypes that balanced functionality with aesthetic appeal.

Conclusion

This project emphasized the importance of user-centered design in addressing real-world challenges. Through iterative design and close collaboration, we developed a user experience that aligns with user needs and expectations. Moving forward, we plan to transition the prototype to development, focusing on responsive implementation, smooth performance, and continued user testing to ensure a polished final product.

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